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Public Relations Managers and Specialists

Public Relations Managers and Specialists
Quick Facts : Public Relations Managers and Specialists*
2010 Median Pay$57,550
Entry Level EducationBachelor's degree
Work Experience in Related OccupationNone
Number of Jobs, 2012320,000
Job Outlook21% (Faster than average)
Employment Change68,300


Public relations managers and specialists create a favorable public image for their client or employer and maintain that portrayal. They do this by writing material for media releases, planning public relations events, and bring in funding for their organizations.

What Public Relations Managers and Specialists Do

  • Write press releases and prepare information for the media
  • Identify main client groups and audiences and determine the best way to reach them
  • Help clients communicate effectively with the public
  • Draft speeches and arrange interviews for an organization's top executives
  • Evaluate advertising and promotion programs to determine whether they are compatible with their organization's public relations efforts

Work Environment

Public relations managers and specialists work in high-stress environments, often for long hours. Most work full time.
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Job Outlook

Employment of public relations managers and specialists is expected to grow 21 percent from 2010 to 2020, with new media outlets will create more work for public relations workers, increasing the number and kinds of avenues of communication between organizations and the public.
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Pay

The average salary of public relations managers in May 2010 was $91,810.
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Public Relations Managers and Specialists*
Average Annual Salary, May 2010

Public Relations Managers and Specialists

57550

Business Occupations

58154.0909

All Jobs in the U.S.

52312.5223
Public Relations Managers and Specialists*
Percent Change in Employment

Public Relations Managers and Specialists

21.3438

Business Occupations

9.55203445933082

All Jobs in the U.S.

15.767561808929724

Becoming a Public Relations Managers and Specialists

Public relations managers and specialists typically need a bachelor's degree. Public relations managers also need related work experience. Public relations specialists typically need a bachelor's degree. Employers usually want candidates who have studied public relations, journalism, communications, English, or business.
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