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Advertising, Promotions, and Marketing Managers

Advertising, Promotions, and Marketing Managers
Quick Facts : Advertising, Promotions, and Marketing Managers*
2010 Median Pay$108,260
Entry Level EducationBachelor's degree
Work Experience in Related OccupationNone
Number of Jobs, 2012216,800
Job Outlook14% (About as fast as average)
Employment Change29,400


Advertising, promotions, and marketing managers develop programs to promote and generate interest in an organization. They gain recognition for a product or service by working with art directors, sales agents, and financial staff members.

What Advertising, Promotions, and Marketing Managers Do

  • Work with department heads or staff to discuss topics such as contracts, selection of advertising media, or products to be advertised
  • Plan the advertising, including which media to advertise in, such as radio, television, print, online, and billboards
  • Develop pricing strategies for products to be marketed, balancing the goals of a firm with customer satisfaction
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Work Environment

Twenty-two percent of advertising and promotions managers worked for advertising agencies in May 2010. Thirteen percent of marketing managers worked for management of companies and enterprises.
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Job Outlook

Employment of advertising and promotions managers is expected to grow 13 percent from 2010 to 2020 as advertising, promotions, and marketing will continue to be essential for organizations looking to maintain and expand their share of the market.
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Pay

The average salary of advertising and promotions managers was $83,890 in May 2010.
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Advertising, Promotions, and Marketing Managers*
Average Annual Salary, May 2010

Advertising, Promotions, and Marketing Managers

108260

Business Occupations

58154.0909

All Jobs in the U.S.

52312.5223
Advertising, Promotions, and Marketing Managers*
Percent Change in Employment

Advertising, Promotions, and Marketing Managers

13.5609

Business Occupations

9.55203445933082

All Jobs in the U.S.

15.767561808929724

Becoming a Advertising, Promotions, and Marketing Managers

A bachelor's degree is required for most advertising, promotions, and marketing management positions. Usually, they'll also have work experience in advertising, marketing, promotions, or sales.
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